How to get maximum milage out of career fairs?

This article talks in brief about how to get maximum milage out of career fairs.You step into the hubbub of the career fair, take a deep breath, and make your way toward a representative from the top-ranked company on your personal list. This is the company you want to work for, and the woman you are approaching is the first gatekeeper.
You make eye contact. Smile. Say hi. Your practiced firm handshake follows. And then youre on.
Even though no one yells Lights, camera, action! this might be as close to an audition as you will ever come. What can you say and do during the next 60 seconds to make this recruiter want to explore the possibility of hiring you?
Several career services counselors recommend drafting an introduction as a brief commercial that allows you to sell yourself. Mark Reed, career counselor at California State University, Hayward, suggests developing an elevator speech, a personal presentation just long enough to say to someone in an elevator before they reach their floor. (After all, you never know when or where an opportunity will arise to pitch yourself.)
Follow the Formula
College career counselors and employers alike suggest following a formula for your introduction. According to them, students should provide the following information during their introduction:
Name Class (senior, junior, sophomore) Major Opportunities that you are seeking Relevant experience (work, internship, volunteer work) Highlights of skills and strengths Knowledge of the company Tailor your introduction to each employer based on good research and knowledge of each companythis will generally impress recruiters. Ted Bouras, director of the Grainger Center for Supply Chain Management at the University of Wisconsin-Madison Business School, says you should articulate how youll fit with the company based upon your research.
Do your research before the career fair. A list of employers attending is usually available prior to the event through the career services office. Most companies have web sites that provide information about their products and services. Other resources such as annual reports, press releases, and newspaper coverage are also very helpful and can usually be found on the Internet or in the library with a little digging.
Ask an Engaging Question
Tracey Cross-Baker, associate director of career services and leadership education at St. Lawrence University, suggests that you end your introduction by asking a focused question that will engage the employer in conversation. Robert Jankouskas, human resources analyst for the Pennsylvania Department of Transportation, said he often remembers students by the questions they ask during career fairs.
Cross-Baker suggests asking: Could you tell me more about the new (product) you are developing? or Could you tell me more about your financial management training program?
Several things career services counselors and employers say you should avoid doing include:
Asking what the company does; Asking if the company has any jobs; and When asked what type of position you are seeking, saying you would be willing to do anything at the company. Practice to Perfection
Many career services counselors recommend practicing your introduction. Winging it is not a very wise plan of action, especially when a potential job is at stake.
Youll project confidence and charisma during your introduction if you are comfortable with what you are saying. Remember, the words that you say are just part of your presentation package to potential employers. Your overall manner and confidence are also critical components to the successful introduction. Of course, your confidence and personality should be obvious, but not in an exaggerated or cocky way...just a professional one.
Incorporate positive nonverbal communications, such as eye contact, facial expressions, body language, posture, etc. A mirror, a friend, and/or a career services staff member are all good practice partners. Ask for constructive criticism and try it again. Take the adage practice doesnt make perfect; perfect practice makes perfect to heart.
A solid introduction will help you move on to the important next stepthe interview. A poor introduction, however, may put you on a slippery slope to the cutting room floor.